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The development of the business or business world is not regardless of the influence of environmental changes and business circumstances itself. Changes in environmental one are reflected in the turbulent of competition. The success of a company depends on the success of the company facing competition and turbulence encountered. In this adult, competition in the world of efforts cannot be released from development of environment encountered. Environmental great efforts his influence in the success of marketing, is the development and progress of technology, as well as changes in public lifestyle. The development and progress of technolocy encourages the performance of innovation, both product innovation and system innovation in producing a product. Whereas changes in lifestyle have an influence on consumer choices in buying a product. Consumers in selecting the products he will buy, are influenced by the purchase power of the consumer and the desire to purchase the product he chooses. With these considerations, then entrepreneurs and marketers in marketing their products, must be able to meet the needs and desires of the consumer buying the products offered, satisfactoryly. In order to successfully market his products continuously, then entrepreneurs and marketers should always effort to give their customers satisfaction through handing continuous customer value. Author: Sofjan Assauri Isbn:978-979-769-471-5 Page: 424 Size: 19x25cm Year rising: 2012