Sell Marketing Management - Sofjan Assauri - ORIGINAL best price

Author: Sofjan Assauri Isbn:979-421-115-x Page: 460 Size: 13.5x20.5cm Mold: 16, 2018 Authentic BOOK ORIGINAL BOOK 100% ORIGINAL Marketing plays an important role in the world of effort. The understanding of marketing cannot be seen only as a simple activity namely mass marketing emphasizing on sales activities, distribution systems through very wide sales networks. But marketing must be seen as an application of management science, which includes the decision making process based on the basis of marketing concepts and management processes that include analysis, planning, implementation of policies, strategy and tactics, and control. In other words marketing management is a unified marketing strategy (marketing mix strategy) which is essential in business management. The inferior addition to all that is the marketing that also has to force all employees in the company to always orient to customers and market boosts. In order to provide insight and knowledge regarding marketing management: outline understanding and systematically the basics of his knowledge and concerns, as well as the application of marketing fields in the company, this book is indispensable especially by economic major students: Management, business, administration and marketing; and to assist businessmen in making decisions and assigning excellent business strategy.