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100% ORIGINAL BOOK Digital communication is a form of institution and society interaction with internet technology medium. This interaction is not only performing packaging functions and efforts to increase sole imagery, but also builds community trust that can eventually involve society in programs implemented institutions. More in the digital age, the existence of social media and diverse applications on the handheld phone makes the connection between institutions and society more infinitely space and time. The institution can no longer survive with a single directional media, but it must be able to adapt to a new media era where people or netizens can direct communication. Also, netizen is currently as if it has strength in forming opinions and sentiments through conversations betweennetizen (viral) to institutions. Chapter 1 DIGITAL COMMUNICATION: CLOSETHING OF CONCEPES AND THEORIES 1 New Directional SOCIAL MEDIA 2 Change Digital Communication Medium Change 13 Chapter 3 COWER Digital The foundation in Performing Digital Communication 31 Chapter 4 DIGITAL COMMUNICATION GUIDE 45 Chapter 5 MANAGEMENT SDM Communication and Service Digital Public 71 Chatter 6 DIGITAL COMMUNICATION DESIGNING 87 Chapter 7 STRATEGY CONTENT IN DIGITAL 99 COMMUNICATION Chapter 8 STRATEGIES MANAGE INTERACTION 121 Chapter 9 CRISISIC IN DIGITAL COMMUNICATION 145 Chapter 10 EVALUATION IN DIGITAL COMMUNICATION 163 Librant LIST 207 Attachment 213 About WRITER 313