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In the Lean Startup the successful series entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radical new methodology for building a success business. Most startups, say Ries, fail - but they fail for preventable reasons. &#39;
Thinking lean&#39;
 Is the key to success, and represents the next paradigm shift in business management. Most people take that key to a lucrative business is expert management, a high-performance product and good customer service. But the real secret, Ries argues, is creating things that people want to buy in the first place. Startups generally fail notes because of miss deadlines, faulty products or blown budgets, but because of entrepreneurs are too focused on them vision, on them great new ideas, and don&#39;
T know what it is that they customers really want. The solution, according to Ries, is &#39;
Lean think&#39;
 And &#39;
Validated learning&#39;
. Rather than designing an elaborate business plan and committing large sizes of financial and human resources from the start, first find out what you can about your potential customers. And rather than adopting a static, product-centric approach, test your idea on your customers: respond to the feedback, and constantly be ready to adjust your product, as well as your business.