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The book fills in reference deficiencies that really diskuss theory of Public Relations. Public Relations are no longer just a corporate communication practice, just like those who are widely percepted to society. But developed into the basics of theoreticals and potential research united a wide variety of fields into an Applied Communication Science. This book diskusses:

Tist of contents
Public RELATIONS METATEORY I PART
Chatter 1 THEORETIC BASIC PROBASE: FORES PUBLIC RATATIONS THEORY CATEGORY
Chapter 2 METATEORY PUBLIC RELATIONS THEORY
Chatter 3 ROOTS OF PUBLIC RELATIONS THEORY
Part II MAKE CONNECTION
Chatter 4 PUBLIC AND STAKEHOLDER
Chapter 5 SPANNING BOUNDARY SYSTEM THEORY AND FUNCTION
Chapter 6 EXCELLENCE IN PUBLIC RELATIONS THEORIES: PUBLIC RELATIONS PUBLIC QUALITY STANDARDS
Chapter 7 CONTINGENCY OF ACCOMMODATION THEory IN PUBLIC RELATIONS
Chapter 8 MEASUREMENT DISCURBENT WITH MATEMATIC THEORY COMMUNICATION
Chapter 9 UNCERTAUBTY REDUCTION THEORY: MAINTAINS THE AVAILABILITY AND QUALITY OF INFORMATION
Part III III MANAGEMENT IS IS, CRYSIC AND CARTAIN
Chatter 10 THEORY OF THE PUBLICS SITUATIONAL
Chatter 11 ATRIBUTION THEORY IN CRICAL
Chapter 12 APOLOGIAN THEORY TO RESPONSE CHRISICAL
Chapter 13 SITUATIONAL CRISIS COMMUNICATION THEORY
Chapter 14 SPIRAL OF SILENCE THEory TO MEASURE OPINION
Chapter 15 SOCTIAL CONSTRUCTION THEORY IN CRITION
Chatter 16 MANAGEMENT IMPRESSION THEORIES, POOTING, FACE, AND POLITENES: PRESENTATION ORGANIZATION BUILDS POSITIVE PRESENTIVE
Chapter 17 IGAME RESTORASTION THEORIES: REPAIRING CLORTURE AND REPUTATION
Organization MANAGEMENT IV PARTS
Chapter 18 STRUCTURATION THEORY: STRUCTURATION REPRODUCTION IN ORGANIZING
Chatter 19 MOTIVATIVATION AND MANAJERIAL THEORY
Chatter 20 CO-ORIENTATION THEORY
Chapter 21 PUBLIC RELATIONS CRICAL
Chapter 22 ENCROACHMENT THEORY AND COMPETENCE STANDARD OF PUBLIC RELATIONS
Chatter 23 RELATIONSHIP MANAGEMENT THEORY: EFFORTMENT EFFORTABLE EACH OTHER'S RELATION EACH OTHER
Persucation V PARTS AND MESSAGE PRODUCTION
Chatter 24 STRATEGY OF RICE PERSUCTIONS PUBLIC
Cognitive DONANSIVE THEORY 25 AFFECT: AFFECTS COGNICATION CHANGES TREATS
Chapter 26 INFORMATION THEORY AND CHANGE OF READY
Chapter 27 ELABORATED LIEHOOD MODEL
Chatter 28 FRAMING AND PUBLIC RELATIONS
Chatter 29 AGEND THEORY SETTING-INFORMATION SUBSIDIES AS THE BASIC GETS MEDIA NOTICE
Chapter 30 USES AND FREEBIFICATIONS AND EXPECTANCY VALUE: MAKING MESSAGE ACCORDING TO PUBLIC NEEDS