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After Charles Darwin files evolution through The selection as an explanation of The diversity of life, in The Selfish Gene James Dawkins expands it by introducing The "Selfish Gene" concept stating The evolution of living creatures can be described as an effort to Gene defending for personal interests, i.e. As long as possible and spreads as wide as possible, in copy form, through generations of living creatures.

Why among animals found in cooperation, nurturing, even self-sacrifice? At a glance it's all difficult to align with the notion of evolution as a "fight to live". The concept of the selfish gene is present to explain it, also other cases such as the existence of social insects and gene effects that can exceed their owner's body.

However the gene is just one example of replicator, something can make a copy of itself. Dawkins filed another replicator idea, which was not in our cells but to inhabit human sense: order. Meme is a variety of ideas and human culture units that can be infectious, multiplying, affecting human behavior, as well as behaving evolutionary such as mutual competitive genes to be able to survive and breed. Gen and order form and control our bodies and behavior and world, and this book makes it easier for us to understand both.

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