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"Today, the world of technology moves so fast that every change accelerates the next change. It is important in such an environment to have base lines and reference points to help marketers find their way forward. Marketing 4.0 offers new knowledge that will be a valuable starting point and resource for all who try to create and understand the future of digital and mobile. " Howard Tullman, CEO of Chicagoland Entrepreneurial Center 1871. "The internet and IT radically changed marketing. This book is an eye opener for marketing in a new era. " - hermann Simon, founder and chairman of Simon-Kucher & Partners "No one is as good at marketing as Phil Kotler. His ability to identify and interpret new trends and marketing developments is astonishing. Again, with Marketing 4.0, Kotler and his co-author helped do something unprecedented for marketing success. It 's definitely a marketing book you should read this year. " Kevin Lane Keller, E.B. Osborn professor of marketing, Tuck School of Business "A great guide to transformation that has already appeared on the ufuk and challenges marketing practices. Confused marketers learn how to navigate power shifts and possible digital connectivity and turn them into profits. " George S. Day, Geoffrey T. Boisi professor Emeritus, Wharton School of the University of Pennsylvania