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About the Author Prof. Angelita Ong Camilar-Serrano PhD-BM, MBA, CMC A self-motivated and multitalented educator and management consultant practitioner, Angelita C. Serrano graduated from Philippine Christian University for her Doctor of Philosophy in Business Management and from Pamantasan ng Lungsod ng Maynila (PLM) for her Master’s in Business Administration. She is also an alumna of De La Salle University –Taft Avenue as a scholar of Coca-Cola Foundation. She completed her Bachelor of Science in Commerce Major in Business Administration as a Jose Rizal Second Honor Awardee. She graduated from Manila Science High School for her secondary education. She completed her elementary education for five years as member of the first batch of Accelerated Class in Silahis ng Tagumpay Special Education (SPED) Center in Sta. Ana Elementary School. She teaches Management, Marketing, Entrepreneurship and Finance subjects in PLM, De La Salle-College of St. Benilde and Far Eastern University for more than ten years now. She was the former Chief of Staff to the President of PLM during the time of President Adel A. Tamano. She had the opportunity to also hold various academic positions like Department Chair of Management and Finance Department, Department Chair of Marketing and Entrepreneurship and College Secretary of the College of Management and Entrepreneurship. Currently, she is the Dean and at the same time Director of the Graduate Program of Pamantasan ng Lungsod ng Maynila School of Business. She has been affiliated as one of the Board of Directors and the current Vice President for Luzon of Human Resource Association of the Philippines (HREAP). She is now serving as one of the Board of Directors in the Network of Entrepreneurship Educators of the Philippines (NEEP). Prior to her joining the academe she had worked as quality controller in an apparel and delay-line manufacturer, as media buyer in an advertising agency and as buyer in merchandising company and construction firm. Aside from being an educator for more than a decade, she too is a textbook writer, researcher, a research adviser, an entrepreneur, a seminar speaker, and certified management consultant (CMC). She has written numerous books for Marketing, Management, Research and Entrepreneurship Subjects both for Senior High School (K12) and the tertiary levels.