Sell The Economy of Brands (hardcover book) best price

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions. Hardcover: 184 pages Publisher: Palgrave Macmillan; 2010 edition (May 7, 2010) Language: English condition : brand new We accept return for this product. So buy with confidence. For any reason you're not satisfied,but don't want to return the purchase item. Please chat with us - We can always help.