Sell The Brand Gap Book Paper by Marty Neumeier in English for Adult best price

Author: Marty neumeier Publisher: Pearson education Year: 2006 Page: 169 pages English. Hardcover 18.5x25.7cm Paper book paper Color cover Black and white content New Receive another request book Description: The brand gap was the first book to present a unified theory of brand development. While most books on branding weigh in the direction of strategic or creative approaches, The book shows how both ways of thinking can unite to produce "charismatic brands" - a brand that customers think is important to their lives.