Sell Story or Die (Paperback) by Lisa Cron best price

Title: Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life Author: Lisa Cron Format: Paperback | 272 pages “A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.” —Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for the story to achieve any goal, from the author of Wired for Story Whether you’re pitching a product, saving the planet, or convincing your kids, not to text and drive, a story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain and has been since early humans gathered around the campfire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into the narrative and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of the story. Use it wisely. Product Dimensions: approx. W2cm x L14cm x H21cm Product Weight: approx. 0.3kg