Sell Predictably Irrational (Export Mass Market) by Dan Ariely best price

Title: Predictably Irrational: The Hidden Forces That Shape Our Decisions, Revised Edition Author: Dr. Dan Ariely Format: Export Mass Market Paperback Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducing dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choices in their personal lives, their business lives, and about our collective welfare. Product Dimensions: approx. W2cm x L11cm x H17cm Product Weight: approx. 0.2kg