Political Marketing: Understanding And Reality Between - Prof. Firmanzah, Ph.D (1)
Political Marketing: Understanding And Reality Between - Prof. Firmanzah, Ph.D (2)

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Product Description

Politic marketing offers politics to be able to effect the complection of political products, political segmentation, political positioning and political communication. In addition, in this book it is diskussed how political campaigns were done. Politic campaigns were not only seen as a momentary phenomenon, more than that, political campaigns should be performed permanently. Public will record all political activities, political experiences, political diskursus and to society that have been performed either by individual constants or political parties. This collective memory later will provide legitimacy base to each political candidate to be able to win voice obtaining. Politics marking in this book tries to restore the position of people as'suject' and not politics'tear' for politics. From the riil conditions and problems encountered by wide masyakarat, political products should be compiled. Failure to raise problems encountered by society into political programs makes parties and candidate'teralienated' and'each' to his own subjects. The logical consequences of this are parties and political candidates will be removed from the increasingly open and transparent political competition.

Product Specifications

LanguageBahasa Indonesia
Import/LocalLocal
ISBN978-979-461-639-0
Edition TypeRegular Edition
Cover TypeSoft Cover
Year2012

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