Marketing Strategy Reference Book 5.0 - Zulki Zulkifli (1)
Marketing Strategy Reference Book 5.0 - Zulki Zulkifli (2)
Marketing Strategy Reference Book 5.0 - Zulki Zulkifli (3)
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Title: Reference book marketing strategy 5.0 Author: Zulki Zulkifli Page: viii, 140 pgs, Uk: 17.5x25 cm Isbn: 978-623-02-2954-1 Mold: June 2021 Synopsis: This 5.0 Marketing Strategy Book is the 2nd edition of the Marketing Strategy book that the 2011 stacketing author. It is a glimpan change of environmental so fast, over the present circumstances when the book is written, as well as a very rapid change of science and technology by utilizing digital technology for the entire human life sector, both on business sectors, government, even Other social sectors. The 5.0 Marketing Strategy is a strategy in formulating product design, price defining, distribution planning, and marketing communication unified to create common values to important parties, both internally and externally by utilizing the synergistity between capital human With digital technology. Because of this, the diskussion of Marketing strategy 5.0 was started by MARCs model, i.e. a marketing strategy model that prioritizes five important elements, i.e. market whose keys are digital technology, access whose keys create common value, resources whose keys are supply chain management, Skill whose lock is CICIS, and control whose key is monitoring and evalution. The book is very beneficial to businessmen and academics, including lecturers and students.

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LanguageBahasa Indonesia

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