Sell ۩It's Not How Good You Are, It's How Good You Want to Be (Paperback) by Paul Arden best price

Title: It's Not How Good You Are, It's How Good You Want to Be Author: Paul Arden Format: Paperback | 128 pages It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. 1The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit, and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. Product Dimension: approx. W2cm x L12cm x H18cm Product Weight: approx. 0.2kg