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Che Guevara, byname of Ernesto Guevara de la Serna, (born June 14, 1928, Rosario, Argentina—died October 9, 1967, La Higuera, Bolivia), theoretician and tactician of guerrilla warfare, prominent communist figure in the Cuban Revolution (1956–59), and guerrilla leader in South America. After his execution by the Bolivian army, he was regarded as a martyred hero by generations of leftists worldwide, and his image became an icon of leftist radicalism and anti-imperialism.