How to Write a Marketing Plan, Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (1)

How to Write a Marketing Plan, Define Your Strategy, Plan Effectively and Reach Your Marketing Goals (2)

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Product Description

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.