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Every day we make choices-regarding what is purchased or eaten, regarding child financial or health investment and education, even regarding what we struggle for or the planet. Unfortunately, we often choose bad. Nudge diskusses how we make choices and how to choose better. With tens of examples and sourced behavior science research for decades, the Prize winner of the Nobel is H.Thaler and professor Harvard Law School Cass R. Sunstein shows that no choice is presented to us neutrally, and we are all vulnerable to refraction that can make us choose badly. But by knowing how people think, we can use reasonable "selected architectures" to drive people towards the best choices for ourselves, our families, and our society, without limiting the freedom of choosing.