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Curlsmith Hold Me Softly Style Balm Curlsmith Hold Me Softly Style Balm is a soft hold styling cream that enhances curls and waves achieving a natural, romantic look. Because of its soft hold, it does not create a cast around the hair, keeping it soft throughout the drying process. The difference between the Balm, the Souffle and the Fixer is mainly in their textures and hold level: the Balm is a soft hold cream, the Souffle is a medium hold gel, the Fixer is a strong hold gel. How to use it Apply on wet hair or after priming with the Reactivator. Use around a dime-size of product per hair section. Rake through all the hair lengths and then smooth using the “prayer hands” method and scrunch. Wrap single curls around your finger to re-shape. Air dry or diffuse as normal.