Sell Consumer Behavior Book: Concepts And Applications - Wahyuningsih best price

Author: Wahyuningsih Book Size: 17.5x25cm Number of Pages: xii + 196 pgs The book diskusses the concept of consumer behavior and how to application the concept in the business world. Table of contents: Chapter 1 Understanding Consumer Behaviour Chapter 2 Consumer Behaviour during Covid-19 and New Normal Pandemics Chapter 3 Value Considered by the Consumer Chapter 4 Consumer Purchase Decision Chapter 5 Segmentation of Consumer Market and Positioning Chapter 6 Needs, Wish and motivation Chapter 7 Personality and Attitude Chapter 8 Perception and Learning Chapter 9 Family and Group Reference Chapter 10 Grade Social and Culture Chapter 11 Consumer and Marketing Behaviour Chapter 12 Consumer and Communication Behaviour