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Coffee is a brewed beverage made from the roasted seeds, or “beans,” of the coffee plant. Coffee beans vary in their size, shape, color, and flavor depending on the region and conditions in which they were grown. COFFEE ROAST: MEDIUM: Beans will have a chocolate brown color, dry surface, and a full flavor. These beans will have less acidity than lightly roasted beans and a slightly sweet, toasty flavor. This is the most popular roast within the major commercial coffee market. Medium roasts are also known as Regular Roast. DARK ROAST: The flavor of dark-roasted beans is strong, smoky, and sometimes spicy. The original flavor of the bean is overpowered by the roasted flavor and therefore lower quality beans are often used for darker roasts. Although these roasts have low acidity, they are often described as bitter. COFFEE STORAGE: Once the seal on the bag is broken, extra care must be taken to keep the beans fresh. At home, coffee beans should be stored in an airtight container in a cool, dark, and dry place. Consumed BEST BEFORE 6 Months after purchase.