Sell Books - NO SAY ADVERTISEMENT - The truth about advertising in a scientific, comprehensive and practical viewing angle best price

Issuer: RIO Book Author: Ho Cong Hoai Thuong Publisher: Lao Dong Publishing House Year of publication: 2021 "'The Advertisement is not lying' as a journey sum for more than 15 years in the advertising field of author Ho Cong Hoai Phuong - one of the experts with great influence. Current media industry. Whether you are new to the industry that is lost in the middle of a theoretical forest or has many long-term battle experiences, “The ad does not lie: will guide you to explore the advertising world. Advertising under the scientific prism through 5 parts - 10 chapters: advertising, brand, strategy, ideas, career stories. - Part 1: Advertising Discover how people receive ads to find out how to best match their brand's way and advertising strategy. - Part 2: Brand A completely new view of the brand helps you answer the question "Brand has a loving relationship with users?", "If not, what relationship is it? With consumers? ","... Part 3: Strategy You will know how strategy is formed and strategic advertising is advertising. You will also know how to create an effective strategy to change human behavior and bring happiness to them. - Part 4: Ideal New views on very trendy terms such as content, spread Or bonding - Part 5: Career story True stories, funny enough about the advertising life that makes people have long experience recognize themselves in it and make young'preschools' see the belief, Joy, pride in joining this industry. Although competitive, the advertising industry still has extremely "comfortable" points and accepts most people with enough passion and talent for it. Once you have enough enthusiasm, a solid foundation of knowledge will help you not get lost in the middle of a large, mysterious world.