Sell Book Of Consumer Behavior By Vinna Sri Greek Publisher Publisher Setia best price

Consumer behavior book by Vinna Sri Yuniarti published by Pustaka Setia Title: Consumer behavior theory and practice Author: Vinna Sri Yuniarti Publisher: Pustaka Setia Isbn: 978-979 - 076-533 - 7 Cover: Soft Cover Paper: HVS Size: 16x24cm Year of publication / print I: November 2015 Page: 260 pp. Consumer behavior is the study of the process of decision making in individuals, groups, or organizations to use or not use a product (goods, services, and ideas). The decision-making process describes dynamic interactions between cognitive, effective, and connective or psychomotoric elements, i.e. By a linear or reciprocal deterministic approach. Consumer behavioral understanding for marketing managers serves as the basis for marketing strategy preparation and evaluation activities (bauran marketing, market segmentation, and differentiation and positioning product). The goal is to achieve the volume target and market value that has been established. For production managers, analysis serves as the basis for determining quality and quantity-oriented trends favored by consumers. For bureaucrats, consumer behavioral analysis plays a critical role in the development (determination and evaluation) of public policy that ensures a sense of security and comfort for consumers. The book begins with the importance of understanding individuals, groups, personalities, humans as true consumers, and consumer behavior. Then, successively, followed by the study of consumer behavior, the model of consumer behavior framework, motivation of consumer needs, internal aspects of consumer behavior review consumer cognition are described by consumer learning, consumer knowledge, consumer apexion is described by attitude, lifestyle- Personal. - individual, and personality. External aspects of consumers are described through the study of macro, micro, and physical environments of consumers. Consumer behavior is defined by consumer actions, satisfaction, and consumer loyalty.