Product Description
Writer: Debbie Millman, Rob Walker
Publisher: Allworth Press
Year: 2011
Number of things: 303 pages
English.
Paperback 18.5x25.7cm
Paper book paper
Color cover
Black and white content
New
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Description:
We now live in a world with over a hundred brands of bottled water. The united states itself is home to over 45,000 shopping centers. And there 's over 19 million special drinks options that barista can prepare at your local Starbucks. Whether it 's good or bad, the real question is why we' ve been acting like this in the first place. Why do we send telegraphs to our affiliates or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contain twenty interviews with the world 's leading designer and thinker in branding. The interview contains a zealous view of how and why humans brand the world around us, and the ideas, diskoveries, and insights that are inherent in search.