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Product Description
Bamboozled at the Revolution
(How Big Media Lost Billions in the Battle for the Internet (John Motavalli)
Second hand book, paperback
Synopsis:
Charting the gargantuan cyberspace misadventures of the race for digital supremacy, this book chronicles on the greatest business follies of the 20th century: Big media's bungled attempt to understand and control the Internet. The story begins in 1994, the year most mainstream companies first became aware of the Internet, and ends six years--and many bad decisions--later with the buyout of the media giant Time Warner by AOL, a scrappy little company almost no one had heard of at the dawn of the 1990s. Along the way, veteran media reporter John Motavalli provides a terrifically entertaining and frequently shocking frontliners account of the host of long-established giants who were lead astray by the siren song of the Web.