Andi Book - Business Research Strategy Book (1)

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Product Description

My bazarbukulaku book is 100% original from publishers Business Popular (Business) Isbn : 978-979-29-6813-2 Author Jogiyanto Hartono, Akt., MBA, Ph.D. Page size : 19x23 cm2 xvi + 308 pages Print edition I, 1st Published Year of rising : 2018 Synopsis The research strategy in the book is grouped into two main groups: Quantitative and qualitative research. The quantitative research strategies diskussed in books include manual surveys and internet surveys, quantitative case studies, experiments, and bibliometric citation analysis. Qualitative research strategies are qualitative case studies, grounded theory, ethnography, and phenomenology. The book begins with a diskussion of the basic understanding and concept of surveying that includes the initial stages, the errors to be avoided, the collection and analysis of data in surveying. Further diskussion was on the application of surveys in the form of best practices perspective and best fit perspective with the Logical Framework Analysis (LFA) approach and Sensemaking with examples of applications. Internet survey (online survey) is also diskussed with actual examples using the most widely used software.

Product Specifications

Publishing CompanyANDI OFFSETT
LanguageBahasa Indonesia
Import/LocalLocal
Edition TypeRegular Edition
Cover TypeSoft Cover

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